POP into Excellence
Dealer designers are being asked to navigate more complexity than ever before.
Today’s projects move faster, involve more stakeholders, rely on more technology, and require stronger collaboration across every phase of the process. Designers are expected to think strategically, communicate clearly, adapt quickly, and balance creativity with increasing operational demands — all while continuing to deliver exceptional client experiences and accurate project execution.
POP into Excellence exists to elevate the dealer designs by providing professional development that extends beyond products and software. We bring together designers, dealership leaders, manufacturers, technology partners, and industry experts to develop the skills that empower designers to communicate effectively, lead confidently, embrace emerging technology, and create greater value for their organizations and clients.
Why We Created POP into Excellence
Dealer designers today are expected to do far more than specify furniture or produce drawings.They are collaborators, problem-solvers, communicators, technology adopters, and trusted advisors who help shape the success of every project. As our industry evolves, designers need opportunities to grow not only their technical expertise but also their leadership, business knowledge, communication skills, and confidence.
POP into Excellence was created to fill that need. Our goal is to provide education that helps designers thrive in today's workplace while preparing them for the opportunities and challenges of tomorrow.
POP into Excellence by the Numbers
3 Years
Investing in the dealer design community
2,300+
Live session seats filled in 2026
3X Growth
Live session participation has more than tripled since our inaugural event in 2024
Thanks to the support of our sponsors, POP into Excellence 2026 will be offered as a complimentary virtual learning experience for the dealer designer community.
To help preserve meaningful discussion and engagement, live session attendance will be limited to 500 per session. We encourage attendees to register thoughtfully for the sessions they genuinely plan to attend so as many members of the community as possible have the opportunity to participate live. Session recordings will not be distributed to event registrants following the event. Releasing in July 2026, the recordings will be available exclusively to subscribers of TheDesignPOP.com.
